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Zag: The Number One Strategy of High-Performance Brands Marty Neumeier
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Lord, I bought a lot of those over the years. I left off a lot of design books. The other book I've enjoyed is Zag – the number one strategy of high performance brands by Marty Neumeier. How to “zag” when everyone else “zigs”. Smart Lemming Review The SmartLemming.com recommends Zag: The Number One Strategy of High-Performance Brands for workers at any career stage. Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006). Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier. When everybody else zigs, you should zag. The new rule: When everyone zigs, zag. This book is designed as a 2 hour read. And it packs some succinct, powerful messages. Radical differentiation is the number one strategy of high performance brands. That, in a nutshell, is what “Zag: The Number One Strategy of High-Performance Brands ” is all about. Zag: The Number One Strategy of High-Performance Brands List Price: $24.95 List Price: $24.95 Your Price: $9.91- “When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy.